Challenges and Opportunities in the U.S. Location-Based Entertainment Market

Sheetal2323 May, 2025Technology

The United States has a dynamic and rapidly emerging market in location-based entertainment (LBE) including theme parks, VR gaming centers, escape rooms, interactive exhibits, and immersive arts and culture installations. LBE market has been driven by technology advancements like virtual reality (VR), augmented reality (AR), and projection mapping. These experiences enable a consumer to shift from solitary to social, immersive, and experiential activities, with increasing demands for in-person entertainment post-pandemic, where end users exhibit a propensity toward sharing experiences in groups rather than acquiring things.