Certainty of outcomes � the only goal that matters for marketers today

Martechnology03 Oct, 2022Business

As we face a future of continued economic uncertainty, I believe that the marketers that will lead the way are the ones that can deliver certainty about the outcome of every single marketing action that they undertake for their brands. And in the e-commerce space, where ROI is squeezed and competition is astronomical, the marketing teams that can differentiate themselves by achieving certainty of outcomes will be highly rewarded. In this article I will outline some high-level ways to make those crucial steps towards achieving certainty That?s why choosing the right marketing ecosystem and tech stack ? one that can work with the data that is available not only today but also tomorrow ? is the key to winning the certainty challenge.