The CBD gummies market is shaped by diverse consumer preferences influenced by factors such as health awareness, convenience, and taste. Buyers seek products offering wellness benefits, including stress relief and pain management, favoring natural and organic ingredients. Market segmentation highlights distinct groups based on age, lifestyle, and purchasing motivations, with millennials and wellness enthusiasts leading demand. Additionally, varying dosage preferences and product formats cater to different needs, driving innovation. Understanding these behavioral patterns enables brands to tailor offerings effectively, enhancing customer engagement and loyalty. This evolving landscape continues to present opportunities for targeted marketing and product development.