The COVID-19 pandemic significantly influenced the CBD beverages market, reshaping consumer behavior and distribution dynamics. Heightened focus on health and stress relief drove increased interest in cannabidiol-infused drinks, particularly those promoting relaxation and immune support. However, lockdowns and retail disruptions challenged physical store sales, prompting a shift toward e-commerce and direct-to-consumer models. Brands quickly adapted by enhancing digital presence and optimizing delivery networks. The crisis also encouraged consumers to explore wellness-oriented alternatives, accelerating the adoption of functional beverages. Though supply chains experienced temporary strain, the pandemic ultimately highlighted the market’s resilience and potential for growth in the post-COVID landscape.