The CBD beverages market faces hurdles rooted in social stigma and regulatory uncertainty, hindering widespread consumer adoption. Misconceptions about safety, legality, and psychoactive effects continue to create resistance among potential buyers. Additionally, inconsistent labeling and varying product quality further undermine trust. Brands must invest in education, transparency, and rigorous testing to address public concerns. Building credibility through clear messaging and proven efficacy will be vital for growth. As awareness increases and legislation evolves, these drinks have the potential to gain broader acceptance. Strategic efforts aimed at demystifying the benefits can unlock new opportunities and encourage sustained consumer engagement.