Case Study: Celebrity Evaluation Research for a Reputed Food Brand
Teamgenics05 Feb, 2024Business
Objective: Assessing the Feasibility of Celebrity Endorsement for Brand Promotion By taking into account celebrity endorsement, a reputed Food Brand sought to increase its brand visibility and market share in the fiercely competitive food business. Under pressure from its competitors who had effectively employed same tactics, the customer hired MarketGenics.co to carry out a Celebrity Evaluation Research in order to investigate the feasibility and possible effects of celebrity endorsements and who can be the best celebrity face to endorse the brands, amongst 3 celebrity chefs ? Vikas Khanna, Ranveer Brar, Kunal Kapoor
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