Rental car companies offer various automobiles for temporary use, targeting tourists, business travelers, and locals seeking flexible transportation. Fleet variety includes compact, luxury, hybrid, and electric vehicles meeting diverse preferences and environmental standards. Technological progress facilitates online bookings, mobile applications, and contactless vehicle handovers, improving user convenience. Market growth is fueled by expanding urban centers, tourism development, and sustainability trends. Fleet management prioritizes vehicle upkeep, safety checks, and cost-effective operations. Dynamic pricing responds to demand, seasonality, and competitor actions. Marketing strategies emphasize customer loyalty, partnerships, and personalized promotions. Adoption of green vehicles supports ecological goals, reinforcing industry responsibility toward sustainable transportation solutions.