Rental car companies provide short-duration vehicle solutions, catering to tourists, local travelers, and corporate clients requiring reliable mobility. Diverse selections include budget-friendly, mid-range, luxury, and hybrid options accommodating varying preferences. Advances in mobile technology improve booking platforms, enabling easy reservations, multiple payment options, and instant confirmations. Growth drivers include increasing urban populations, tourism expansion, and consumer shifts toward environmentally friendly transportation choices. Fleet management emphasizes maintenance schedules, safety inspections, and efficient resource allocation. Pricing adapts dynamically based on demand, season, and competition. Environmental responsibility motivates inclusion of electric cars. Innovative customer services such as keyless access and digital check-ins enhance user convenience and satisfaction.