Capturing consumer attention with 1.7-second storytelling

Digital Natives24 Dec, 2024Business

The real kicker for brands, particularly those working with a social media management agency or a creative agency London, is that on social platforms, this decision gets made in 1.7 seconds. 1.7 seconds. That’s how long our brains are willing to commit to deciding whether to watch or scroll past, meaning that’s how long brands have to capture the viewer’s attention.