The rising demand for convenience foods, including cakes and pastries, due to changing lifestyles and busier schedules, is bolstering the market growth. Consumers seek quick and easy snack options that can be enjoyed on-the-go or as a convenient treat during work breaks, commuting, or leisure activities. Single-serve portions, individually wrapped items, and portable packaging formats cater to this demand for convenience, allowing consumers to satisfy their cravings without compromising on taste or quality. Bakeries and cafes strategically position themselves in high-traffic areas, such as malls, airports, and office complexes, to capture impulsive purchases and meet the needs of on-the-go consumers.
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