Printmagic03 Jun, 2021Business
Last year, custom aluminium bottles were available in 45 countries. The company's director for supply chain optimization, Also adds that the main decision also is based on the potential for revenue growth. The switch to aluminium bottles reflects an added value to the product for both Coca-Cola and the consumer. The custom aluminium bottles are easy to transport, while protecting the freshness and shelf life of the contents better than glass. Yet since the first aluminium bottles were also introduced 10 years ago ? As even though the packaging costs more ? it has been the consumers who are attracted to the clean, modern Coke bottle.
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