Business Models FMCG Companies Adopt for Growth
In India, the Fast-Moving Consumer Goods (FMCG) market is at its peak. The market size of FMCG reached US$ 307.2 billion in 2022 and is expected to grow to US$ 547.3 billion by 2028. So, the expected growth rate between 2022 to 2028 is 9.5%. Currently, FMCG is a well-established market and helps customers by providing them with reliable services. Several young entrepreneurs are putting their feet in the FMCG market. They love to interact with the customers regarding the product, and it comes as a great FMCG business model. In this business model, companies directly interact with the consumers by cutting out the retail and charging at wholesale rates. With that, FMCG players also get opportunities to maintain their position in the market. Different categories are discovered with the help of business models.
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