Every business intends to sustain its growth forever. Business people are curious about how to grow their customer base. Do it with a dedication to tuning up with new customers, developments, sales, and engagements. By the way, increasing the number of customers attracts new customers rather than retaining prior customers. Staying in this practice does not seem good, as you need a sufficient workforce to deal with the diverse demographic of customers. To sustain growth in the overall business, you must be involved in the core practice to make your existing customers loyal and happy. No matter what business you pursue, customer loyalty is mandatory for long-lasting survival.