The growth landscape for B2B organizations has changed drastically, requiring companies to rethink how they manage data, communication, and revenue processes. Modern buying journeys demand seamless connection across the entire customer lifecycle, and organizations are turning to a B2B Revenue Operations (RevOps) Framework to unify teams and accelerate predictable growth. As companies adopt digital-first strategies, the need for synchronized processes becomes essential for long-term revenue performance and operational clarity.
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