Build a better understanding of customer demand

Emilycoramkt20 Sep, 2022Other

Good quality automotive intelligence suppliers don?t seek to understand the market by looking only at the supply side. Focusing on supply puts the OES? preferences first, and marketing decisions that follow from that might be made without the consumer front of mind. Customer preferences often don?t align with what the OES thinks it knows about the market, and that can cause problems when...