Bridging Generations with AI-Integrated Market Research

Soniasharma10 Oct, 2025Business

Discover how AI-Integrated Market Research helps brands decode Gen Z and Generation Alpha behaviors for smarter marketing and actionable insights. Businesses often underestimate the subtle yet impactful differences between Gen Z and Generation Alpha. Gen Z, roughly aged 11 to 26, grew up during social media expansion, economic shifts and the influencer era. They prioritize authenticity, social responsibility and value-driven consumption.