Breakfast Cereals in South Africa � A New Shift in the Lifestyle

Sarahdavis17 Jan, 2023Business

South Africa's breakfast cereals market is competitive and influenced by a few large companies. Despite few of the largest cereal manufacturers recording higher profits and volume improvements, the operating returns and margins are strained. Consumers in South Africa have always been price sensitive; however, within the context of the review period, they are more cash-strapped than ever before. There are numerous compounding factors reducing the spending power of local consumers, including rising electricity, fuel, and food prices, while their incomes are not increasing at the same pace. Overall, many South Africans are downtrading to more affordable alternatives, including private label options. However, health-conscious consumers opt for breakfasts with higher protein content.