Key drivers in the breakfast cereal market include the growing consumer focus on health and wellness, leading to demand for nutritious options like high-fiber, low-sugar, and gluten-free cereals. The increasing adoption of convenient and on-the-go meal solutions, particularly among busy urban populations, is boosting market growth. Additionally, innovations such as plant-based and organic cereals, alongside targeted marketing strategies, are attracting health-conscious consumers and expanding product offerings to cater to diverse dietary preferences.
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