Consumer skepticism about additives in daily bread products poses a significant restraint on the Bread Improvers Market. Increasing health consciousness and preference for natural, clean-label foods drive consumers to avoid bread containing artificial enhancers. Concerns over potential allergic reactions, chemical ingredients, and long-term health effects reduce demand for bread improvers. This growing wariness limits market expansion as manufacturers face challenges convincing buyers of the safety and benefits of additives. Consequently, the market must navigate these consumer perceptions carefully, focusing on transparency, natural ingredients, and clean-label solutions to regain trust and sustain growth amid rising health awareness.