The bread and roll market faces mounting challenges due to ongoing supply chain disruptions and rising raw material costs. Unstable wheat supply, increased transportation expenses, and global inflation are placing significant pressure on manufacturers. Producers are forced to adjust pricing and streamline operations to maintain profitability while meeting consumer demand. Additionally, unpredictable weather patterns and geopolitical tensions are contributing to raw material volatility. These challenges are compelling companies to explore alternative ingredients and invest in localized sourcing strategies. Successfully navigating these hurdles will be key to sustaining growth and ensuring stability in the competitive bread and roll market landscape.