Brandy Market Sales Trends in Urban vs Rural Areas

Minh16 Jul, 2025Business

The global brandy market is projected to grow steadily over the next decade, expanding from USD 27.2 billion in 2024 to approximately USD 48.3 billion by 2034, at a CAGR of 5.9%. Brandy, a spirit made mainly from fermented fruits or grapes, has gained new popularity among today’s consumers. Once seen as a classic after-dinner drink, it’s now finding a place in modern bars and homes thanks to premium aging labels and creative flavor options. North America holds the largest market share, contributing around 44.3% of global sales in 2024, valued at USD 12 billion. Among the product categories, regular brandy holds the lead with a 72.3% share, while Cognac dominates the type segment at 38.4%. Most brandy sales are still made through supermarkets and hypermarkets, which account for nearly 43% of global distribution. The market’s growth reflects a strong mix of tradition, innovation, and changing consumer tastes.