Branding in Marketing: How to Build a Powerful and Lasting Identity

Pencil Branding Agency26 Feb, 2025Technology

Business and corporations continuously search to create differentiation and garner the attention of the target market. Branding within marketing is the best way of doing this. But what is branding in marketing, and how can corporations build a lasting relationship with the customers? We will discuss the definition, importance, and role branding takes as a marketing strategy.