Branding Beyond Logos: B2B Brand Strategy

Jyotichaudhari19 Aug, 2026Business

In this episode of "More Than Two Cents with CDM," Sugata, founder of Content Design Market LLP (CDM), speaks with Amit Dangle, leader in brand strategy at Emotion Wire. They dive deep into B2B brand strategy, discussing how enterprise decisions are driven by emotional factors like trust and control rather than purely rational specifications. The conversation explores the critical alignment needed between sales, branding, and content teams, the importance of positioning and brand refreshes, and the three C's of effective B2B communication: Clarity, Continuity, and Credibility.