Event marketing should be a top priority for your business. In today’s world, it’s not enough to just send out a few flyers and post your event on social media. You need to know who you are trying to attract and how they want to be reached. As you begin planning for your next event, try using these three marketing services or fashion PR Firms to optimize your efforts and get results: Social media is your best friend There are more than 2 billion active social media users around the world, and Facebook alone has 1.9 billion users — that's more than a quarter of the planet! (Source: Global Web Index). Social media has become an integral part of our lives and culture, which means it should be an important part of your event marketing strategy as well.