Bloomreach Acquires CDP & Experience Platform Exponea
Martechcube28 Jan, 2021Business
Bloomreach, the leader in commerce experience�, today announced its acquisition of Exponea, the leading Customer Data and Experience Platform (CDXP). Bloomreach also announced an investment of $150 million from Sixth Street Growth to fuel the ongoing growth of its digital commerce experience platform (brX). Bloomreach�s market-leading e-commerce search and content services combined with Exponea�s best-in-class customer data platform and marketing automation will create the first ever truly integrated product and customer data platform. This combination accelerates the speed of execution for businesses to create, personalize, and optimize powerful commerce experiences and accelerate revenue growth for both B2C and B2B brands.
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