Biggest Challenges in Media & Entertainment App Testing (And How to Solve Them)

Matthewallen02 Jun, 2025Technology

Over the past decade, the media and entertainment industry has undergone a seismic shift. From traditional broadcast television and physical media, we have moved into an era dominated by OTT platforms, mobile video streaming, on-demand music, and interactive gaming. Consumers now expect instant access to high-quality content across various platforms and devices, putting companies under pressure to deliver seamless digital experiences regardless of geography, device, or network conditions.