Beyond The Cookies: Finding Flavor in Location-Based Advertising
Rahultrackier0105 Jul, 2024Business
According to the latest data by PrimeAudience, marketers in 2024 are better prepared for the impending third party cookie cull than they were last year. In fact, 88% of US marketers are confident about their strategy without the 3PC, focussing more on contextual targeting, location-based advertising, first party data, and more.
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