Beyond Network KPIs: How Telcos Can Compete on Real World Performance

Matthewallen19 Jan, 2026Technology

Telcos have always tracked network KPIs, and they should. Availability, latency, jitter, packet loss, throughput, handover success, drop rates: these metrics keep the lights on. But competition has shifted. Customers do not experience latency in isolation; they experience a WhatsApp call that turns robotic, a banking app that freezes mid OTP verification, a video starts blurry and buffers during the best part, or a roaming session works in one city and collapses in another.