Beyond Discounts: Why Emotions Drive Shopping in India
Indian consumers don’t just chase bargains; they buy with heart, culture, and trust. From festivals to everyday choices, emotions shape how India shops more than discounts alone. This is where Indianization becomes essential—brands that respect local culture, language, and traditions create stronger bonds and lasting loyalty. Visit Lexiphoria to explore how emotion-driven strategies and Indianization can help brands connect deeper with Indian buyers.
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