A major global manufacturer of breakfast foods and snacks with approximately $14 billion in annual sales wanted to improve its operational systems to fuel its growth. The company had three specific goals in mind: forecast demand more accurately, improve order fulfillment rate with inventory optimization, and shorten cash-to-cash cycle times. Traditionally, the company relied on an Excel-based solution for these strategic challenges, but that approach posed limitations in processing data from different markets and measuring KPIs accurately.