CRM, short for Customer Relationship Management, is a software that helps businesses built strong customer relationships and improve sales and retention by having quality conversations with users and customers. A CRM software brings all this information into one place. The customer?s complete history with your business exists alongside a list of deals, emails, website activity, appointments, and much more. The fact that you can get real-time notifications when your customers perform a significant activity like when they visit your pricing page or click on a link in your email.