BBA in Digital Marketing: Course Details, Career Scope, and Salary Trends
The Bachelor of Business Administration (BBA) in Digital Marketing is a three-year undergraduate program designed for students who want to combine business management skills with the fast-evolving world of online marketing. In the last decade, the rise of social media, e-commerce, and mobile-first strategies has transformed the way businesses reach customers. This has created a demand for professionals who understand both marketing fundamentals and the technical know-how of digital platforms.
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