Bath and shower products include gentle cleansers, exfoliants, body oils, and aromatic salts designed for cleansing and revitalizing skin. Rising demand stems from increasing hygiene awareness, self-care trends, and environmental concerns. Brands focus on natural ingredients, cruelty-free certification, and biodegradable packaging. Widely accessible through supermarkets, drugstores, e-commerce, and salons, products cater to diverse demographics. Consumer preferences lean toward hypoallergenic, fragrance-free, and vegan options. Eco-conscious packaging innovations and refillable containers highlight sustainability efforts. Marketing emphasizes authenticity, ingredient benefits, and sensory experience. Continuous improvements in formulation and packaging align with evolving consumer expectations and regulatory standards.