Everyday millions of people from across the globe do product and service research online, making search marketing a must have strategy for business to grow. Search marketing can be defined as a tactic to increase online presence and traffic through unpaid and paid strategies across search engines like Google, Bing, Yahoo, Yandex, Baidu and more. The primary objective is to increase your rankings on the Search Engine Results Page (SERP) because research tells us that that the higher you are on the SERPS, the more likely you are to gain traffic to your website.