BASICSNOW: DEVELOPING A CONTENT MARKETING FRAMEWORK

Phygitalnow31 Aug, 2020Education

Content Marketing Institute defines Content Marketing as �a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience to ultimately drive profitable customer action�. Developing the right content is as important as distributing it through the right channels. You need an overarching Content Marketing framework that dictates how each piece of content should be developed and distributed. How do you go about developing this framework? It is a 6-step process