Based on category, tea market is divided into organic and conventional. Conventional tea segment hel

Falgunimmr02 Jan, 2025Other

Conventional tea is the traditional form of tea, grown with the use of chemical pesticides, fertilizers, and conventional farming methods. It has lower cost and is easily available in the market. Conventional tea, especially black tea, is a staple beverage in many countries, particularly in Asia, Europe, and North America. Organic tea segment is growing rapidly due to increase in health consciousness among consumers to organic tea. Organic tea is often marketed as a premium product due to its higher production costs, which can result in higher price points. Consumers willing to pay for organic products are typically more affluent or focused on health and wellness.