BANT in 2025 – The Complete Guide to Qualifying Leads

Rupeshmehta14 Aug, 2025Business

In B2B sales, time is money. Sales reps often chase leads that look promising but end up going nowhere, costing hours, effort, and resources. The key to avoiding this? Qualifying leads effectively before investing too much time. One of the most time-tested frameworks for this is BANT, a method designed to help sales teams focus on prospects who are most likely to buy. While BANT is decades old, it has evolved to fit the realities of modern, complex B2B buying processes.