B2B CRM vs B2C CRM � Which is Right for Your Business?

Happsalesindia18 Aug, 2023Technology

The objective of this document is to help you understand the difference between B2B CRM software (business-to-business customer relationship management) vs B2C CRM software (business-to-consumer customer relationship management) and to assist you to decide the right CRM for your business. However, before we get into the CRM discussion, it is important that you understand the difference between the two terms B2B and B2C.