Authentically Inauthentic: How Influencers and Digital Native Advertising Redefine Authenticity

Digital Natives15 Jan, 2025Business

This shift is influencing the language used in the social media field, moving toward the term 'creator' over 'influencer.' It challenges the idea that authenticity is the sole route to success, highlighting how the influencer marketing agency landscape and digital native advertising approaches are constantly evolving in the digital entertainment space.