Athleisure Market growth in India: consumer trends shaping brand strategy

Apeksha More12 Jun, 2025Other

Athleisure market integrates comfort, elegance, agility, breathability, sustainability, fabric, stretch, utility, mobility, freshness, lightness, endurance, transition, acceptance, balance, simplicity, minimalism, confidence, identity, color, strength, purpose, mindfulness, transformation, and adaptability. It responds to wellness, dynamism, exploration, empowerment, customization, flexibility, practicality, harmony, rejuvenation, confidence, passion, influence, alignment, balance, expression, elevation, authenticity, vitality, culture, utility, empowerment, fluidity, function, emotion, motion, clarity, essence, and modernity. Global momentum continues as consumers redefine wardrobe boundaries. Preferences expand across cultures, generations, lifestyles, moments, and settings—reshaping shopping, values, intentions, appearances, and aspirations through elevated, effortless, lifestyle-focused apparel beyond traditional fitness categories.