Applications of Augmented Reality in The World of Retail

Maulik Shah18 Mar, 2021Web Development

Augmented reality is more than just a possibility. It has taken a greater relevance in the COVID-led world. Retail brands have become more creative in using the technology to increase engagement and sales. When its physical retail stores were shut, the mega beauty brand Ulta turned to AR. Their virtual try-on tool GLAMlab allows shoppers to test out thousands of make-up products. Ulta says GLAMlab has seen a ?surge in usage? since the pandemic began. Their user engagement increased seven-fold. They are also piloting an AR-based try-on service inside its physical stores.