Rising awareness about the health benefits of asparagus among the consumer becuase it is rich in folate, fiber, and vitamin K is driving the growth of the asparagus market. Moreover, the growing launch of variety in the asparagus product by the key player is also expected to augment the growth of the market. For instance, in January 2019, Mexican asparagus producer Desert Farms has launched a new line of purple asparagus following successful trials. Furthermore, increasing demand for organic asparagus owing to shifting consumer preferences for organic food is expected to foster market growth in the next few years.
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