App engagement: what is it and how to increase it

Purrweb25 Feb, 2022Technology

If you want to make money off mobile app development, uploading your app to AppStore and Google Play is not enough. Your product won?t generate revenue if people don?t download it. You can increase the download rate using ASO, paid ads, and other promotion methods. But what if your content marketing strategy works, the product page is optimized, banner ads convert to downloads ? but users don?t pay for subscription and delete the app a week after installation? This is the sign of low app engagement. In this article we?ll explain what it is and how to increase it.