Analyzing the Impact of Offline Ads Across Age Groups: Understanding Consumer Behavior Beyond the Di

O-square18 Dec, 2024Business

In an era dominated by digital marketing, offline advertising—such as billboards, print ads, radio, and television commercials—remains a powerful tool for reaching diverse audiences. However, the effectiveness of these traditional advertising methods varies significantly across different age groups, influencing how brands allocate their marketing budgets. Understanding the impact of offline ads across age demographics is crucial for creating targeted strategies that resonate with each segment.