With the advent of online messaging and hefty bulk SMS gateway API, election campaigns have been greatly enhanced. The major intent of actualizing any election campaign is to connect with a huge number of prospective voters and interact with them. Not to mention, it is this interaction through which the political leaders and parties can feature themselves to the potential audience. Analyzing the significance of election campaigns, bulk SMS services prove to be an ideal marketing technique to use for political and electoral engagements.Bulk messaging or bulk SMS is the dissemination of short messages to mobile phone terminals by using internet protocols. In other words, the source institution, in this case, political parties, case send/receive bulk messages to/from the humongous audience by using bulk SMS service. Let us dive a bit deeper into bulk SMS for election to get a better understanding of this service in electoral engagements.