Mathewjohnson18 Dec, 2020Business
Customer reviews are paramount for e-commerce sellers. In a buyer-centric platform like Amazon, reviews have almost become a tipping point for making purchasing decisions. As a seller, they provide you social verification for your product quality because your customers love reading reviews. Studies show that more than 80% of the customers read reviews before they purchase a product. With a large fraction of the population relying on product reviews to purchase a product, there is a huge rise in fake reviews and fraudulent ratings on Amazon.
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