Amazon PPC Campaign Structure

Adambrooks18 Jul, 2022Business

In Automatic Campaigns, Amazon identifies keywords from the title, description and other sections of the product listing to display ads for relevant search terms. Automatic Campaigns require fewer management efforts and keyword research, however, the product ad targeting is very poor, therefore the ROI is also poor. However, you can mine gold from Automatic campaigns by analyzing the high performing search terms and converting them into Broad matched manual campaigns. #amazon,#amazonppc