Alcoholic Beverages & The Changing Indian Consumer

Chhattisgarhdistille15 Mar, 2021Business

Overall, the Indian liquor market is valued at USD35 Bn. Indian Made Foreign Liquor or IMFL is the largest valued segment in the industry, including Whiskey, Vodka, Rum, Brandy and Gin. Not surprisingly though, it is the whiskey segment that dominates the Indian market and India is the world?s third-largest consumer of a variety of whiskey brands.