Alcoholic Beverages & The Changing Indian Consumer

Chhattisgarhdistille28 Jan, 2021Business

Most data about India and its consumption of liquor will show that the market share is dominated by whiskey. However, a large section of this dominance can also be attributed to local (country) liquor, which comes under this segment as it accounts for a large volume of sales. The consumer at this level is extremely price conscious and therefore it is difficult to establish brand loyalty at this level.