In this insightful interview on AI Tech Park, Michelle Schroeder, Senior Vice President of Marketing at PolyAI, discusses how artificial intelligence is transforming contact centers into strategic brand assets. She emphasizes the role of AI in enhancing customer interactions through personalization and automation, leading to improved customer satisfaction and operational efficiency. Schroeder also explores the challenges and opportunities in implementing AI-driven solutions, highlighting the importance of aligning technology with business objectives to achieve meaningful outcomes. This conversation offers valuable perspectives for businesses looking to leverage AI in their customer engagement strategies.